Dissertation Conclusion Model


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CHAPTER FIVE

Discussion and Conclusion

5.1 Distinctive features

The United Kingdom is a major fashion hub across the globe as it has attracted a lot of attention from international students who are willing to be part of the University of Arts London. The streets of London are characterised by shops that are stocked with high-end fashion and which attract a high number of consumers from the UK and internationally. The United Kingdom has gained the reputation of being a leading market for latest fashion trends since the best global designers are present in the nation. The Chinese nationals wishing to pursue fashion are often left discouraged by the fact that a creative education system is given minimal attention in China. This implies that there is lack of environment on creativity with limited education onwards. However, those with the passion for fashion tend to embrace the western polices which lead to them attending the best arts colleges in Europe.

Cultural practices shape the way designers operate their business such that the Chinese who decide to settle in the United Kingdom are drawn by the fact that the British culture appreciates the need for unique identities realised through fashion. Government of China has been keen on restricting progress to dominance on innovativeness as it believes that such measures are the ones that makes it become a global leader in terms of economic progress and power. In addition, China lacks the open minded culture that ought to be receptive to global fashion trends thereby limiting emergence of a strong fashion industry in the nation. However, the middle class is booming in China and is characterized by changes in consumption patterns such that the consumers in the category prefer high end fashion products as opposed to the traditional costumes that reflect the conservative culture in China.

5.2 Cultural Backgrounds

The fashion trends date back to the medieval times when the upper class had the preference for high end clothes to reflect their royal status. This implies that the trend paved ways for modern day fashion culture in UK with consumers adopting the need for designers to satisfy their personal styles and continue coming up with new and better trends. The trends in fashion across London change regular as a result of a higher number of competent designers including the Chinese nationals who after gaining knowledge from the arts universities across the UK decide to set up their businesses in London. The Chinese culture offers little motivation for fashion culture with technological innovation being the corner stone for the Chinese government. This implies that even students who are tempted to pursue fashion careers are disappointed by the fact that it is a laughable course in China and very few people would be willing to be part of such industry. Nevertheless, those with the passion for fashion and the incentives to achieve their goals go the extra mile of finding creative arts colleges in Europe which shape their skills ion the fashion enterprise. However, the rising working population and the fact the young people prefer subscribing to the latest trends is likely to change the face of fashion in China by creating consumption shifts. The booming middle class seem to be interested in seeking uniqueness rather than attention hence prefer purchasing products that are in line with their need to fulfil personal styles. While 40 % of the Chinese designers who achieve education in the UK decide not to go back to China, it is likely that the 60 % cold influence the government to see the value in encouraging their students to engage in arts since it is will be a major employment creator sector in the coming years.

5.3 Emerging Designer Business Models

When everyone thinks of fashion in the UK, they are made to believe that the nation offers the best that one would wish for such that consumers would be more than willing to part with higher amounts of their disposable incomes just to have a taste of the latest trends. The London fashion Week is also a strategic point where fashion designers both local and international are offered the opportunity to showcase their arts to the world. The event attracts some of the most popular celebrities across the world and is held twice in a year. The Chinese from the famous London fashion colleges have the opportunity to prove their uniqueness in the fashion industry unlike back in their country where fashion industry is given minimal attention. The fact that graduates are also give the chance to showcase their work at the Graduate Fashion week offers the opportunity for the Chinese nationals to be scouted by the big labels who are always willing to capture the unique talents and move them to the greatest heights that everyone desires. With the progressive fashion culture, it is with no doubt that United Kingdom will continue attracting a high number of

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